A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
Read the Case Study
The days of stuffing keywords into meta keywords tag to rank well in search engines may be long gone. Over the years, the value of this tag has diminished. Search engines have since improved their algorithm and introduced many factors to evaluate a page’s ranking that don't rely on the keywords tag. Google and Yahoo already declared they will not be using keywords tag data for the ranking purpose and while Bing might be still using them for ranking or indexing the information to better understand the page, it gives a low priority to this tag.
So is there any point to using the meta keywords tag any longer?
What is a Meta Keywords Tag and Where Does it Reside?
The meta keywords tag is additional information about a page that search engines use for various purposes, keywords provided in this tag are supposed to be picked from the page content only. Sometimes similar meaning words are used to fill the space. This meta tag resides in the HEAD part of the webpage, you can see it by viewing the page source. Here is an example,
<meta name="keywords" content=" keywords, meta keywords, tag, html" />
Should You Still Care about Keywords Tag?
In short, my answer is yes. Looking into trends, there is hardly any future left for this tag to be considered as a factor for ranking well in Search Engine Results Pages (SERPs), but I still add a list of keywords for a page that I have written because this will build my tag cloud and these words become my true meta information for the page that I can use for later reference.
There is still some value and these best practices I have compiled will help you use them properly to positively impact your site's search engine optimization.