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Public relations is not so much about what you know, but who you know. That’s why all of the Walker Sands media relations specialists came together this month to share our best tips and tricks for developing relationships with reporters.
While our media relations specialists often collaborate across teams, each specialist has their own unique approach to building a rapport with the media. Over coffee and bagels, we consolidated our tips into four best practices for building relationships with reporters:
Fellow PR pros: Do you have any other media relations tips for fostering relationships with reporters? Tweet us @WalkerSands!