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Some PR agencies claim it’s impossible to quantify the impact of PR for startups, instead relying on vanity metrics and vague criteria, such as ad value equivalency and media impressions. At Walker Sands, we know these numbers only serve to dilute and muffle the real impact of PR.
While it’s true that some of the benefits of PR are inherently difficult to quantify, including awareness and visibility, there are more sophisticated and accurate ways to determine the business impact of a PR program or campaign for your startup.
The key is an integrated, data-driven approach that incorporates media relations, digital and thought leadership content, and influencer relations. There are a variety of digital tools and metrics to track and monitor the performance of these programs over time.
These are only a few of the metrics that can you can track to understand how PR impacts your startup and business results. By setting clear goals and success indicators, startups can take an analytical and data-driven approach to PR programs.
When it comes to effective marketing and PR for startups, measurement must be a top priority. If your current PR partner only shares vanity metrics and vague performance indicators, it’s time for a change.
At Walker Sands, we help our startup clients hone the power of PR to drive meaningful business results. We are entrepreneurial in nature and love supporting fast-growing startups in a range of B2B and tech industries. Learn more about results-driven startup PR programs by calling us at (312) 235-6173 or emailing firstname.lastname@example.org.