Mark Your Calendars: Measuring PR with Google Analytics Webinar on December 11

Courtney Beasley

Think PR measurement consists of ad equivalency, inflated readership numbers and smoke and mirrors? Think again. Join us on Wednesday, December 11 and learn how to tie traffic to performance through Google Analytics.

Led by Walker Sands President, Mike Santoro and Director of Web Services, John Fairley, marketing managers will learn how to:

• Determine the right web pages to link to
• Identify performance of website traffic from media placements
• Dissect and monetize traffic once it hits their website

Click here to register. We hope you’ll join us on the 11^th!