A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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In addition to summer hours and the legendary annual Cubs game, Walker Sands offers employees who have been with the company for three years a great opportunity: To visit an agency within the Public Relations Organization International (PROI) network. The goal of the program is to strengthen our ties with agencies around the world, while learning from our PR and digital marketing peers.
I was awarded the opportunity to visit Lansons, a full-service agency specializing in corporate, political and financial communications. At the end of February I packed my bags, exchanged my dollars for pounds and brushed up on the British monarchy by binge-watching “The Crown” for a full week of learning in London.
In July 2017, we were joined by Becky Annable, account direct and partner at Lansons. Not only did Becky share Lansons' incredible work and client portfolio, but she also emphasized Lansons’ interest in building a strong content program. As a content strategist and part of a 14-person team, I saw an opening to talk more about content’s role in public relations and digital marketing – and maybe show off some of the great work we’ve put together for our clients.
Learnings & Takeaways
After nearly 30 years in business, Lansons has cemented its place as one of London’s premier public relations agencies. And after meeting with its teams, it’s clear why. Everyone from new business development to financial services is so deeply immersed in what they do, and is constantly looking for ways to improve their processes. Here are a few of my biggest takeaways:
This trip would be misrepresented if I didn’t talk about the incredible staff at Lansons. I quickly learned there are few differences between Walker Sands and Lansons employees. Everyone is hard working and supportive, and truly enjoys being around their teammates. Plus, they know how to have a good time.
With the few extra days I had to myself, I explored around London (admittedly getting lost more than once). I wandered over to Oxford and Piccadilly Circus, strolled through Westminster and enjoyed seeing Tottenham Hotspur take on Huddersfield Town A.F.C. at legendary Wembley Stadium.
It’s hard to believe one week with another agency can have such an incredible impact on your professional growth. But it was unexpectedly refreshing and eye-opening to completely immerse myself in Lansons’ processes and cultures. Now if I can just make the case to go every year…