
Bill.com
A creative social media campaign with compelling copy and motion design drives 5.8% engagement rate and 22,000+ impressions
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For new and established businesses alike, leads can make or break your sales goals. Generating leads can provide organizations with valuable sources of intel for future selling but ultimately (and hopefully) results in new business.
A lead is traditionally a person who has shown interest in your company’s services or products and has given valuable information such as contact information and additional background information, like the user's employer, industry and job function. Lead generation strives to initiate action from a potential customer. For example, your company may create an e-book to serve as a resource to potential new customers. A user that submits their information receives something of value in return – in this case the e-book. This user is now considered a lead in your marketing database. The goal of a successful lead generation program is to generate as many "qualified leads" as possible – or leads that fit the defined target customers that your business is after.
Lead generation is beneficial for B2B and technology companies because it can reduce sales cycles, eliminate the cold call and better target potential customers. Here are the most important steps to remember when investing in lead generation:
Lead generation allows potential customers to raise their hands and show interest in your company – and isn’t that what every company is looking for? By aligning your sales and marketing teams, building exciting content and properly leveraging the potential customers your campaign brings in, an investment in lead generation can be a powerful engine for growth. To learn more about lead generation and start your own campaign, visit us here.