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B2B brands plan to increase investments in several forms of content this year, including social, blogs and website content. But buyers want more, so savvy brands are also prioritizing investments in video/multimedia.
Walker Sands’ new report, The Future of B2B Content 2019, finds that 69 percent of B2B marketers believe their target audiences will prefer video/multimedia content over written content in the coming year. And they plan to partner with more outside agencies to create this work. Ninety-five percent of B2B marketers say it’s a priority to partner with external agencies for content strategy/production in the next 12 months — 40 percent call it a high priority.
Admittedly, developing an effective video marketing campaign can be a challenge. Producers must strike the right tone for both the brand and audience, create engaging content and drive the desired outcome — all in a matter of minutes or even seconds.
As a video lead on Walker Sands’ Creative Services team, I’m constantly looking for new ways to help B2B brands achieve results from video. Here are a few video campaigns that inspired me in the past year:
We’ve entered the stage where brands finally recognize the important role video/multimedia plays in B2B content campaigns. Our research shows that your competitors will likely use video/multimedia to communicate with key audiences this year — and so should you.
Contact us today and let’s start a conversation about how Walker Sands can help create video/multimedia assets that inspire your audiences to take that all-important next step.