Integrating Healthcare Technology Trends with Your PR Strategy

Healthcare technology trends are changing the way hospitals, physician facilities and healthcare companies do business.

As a healthcare technology provider, it’s your job to stay ahead of emerging trends and provide new service offerings to customers. But more than that, an awareness of trends in the healthcare technology sector creates opportunities to establish brand credibility and increase visibility.

Getting a Jump on Healthcare Technology Trends

One of the biggest mistakes you can make as a competitive healthcare technology company is to wait for news to come to you. Whether you know it or not, your competitors are itching to jump on the latest trends and weave them into their own public relations and marketing programs.

The last thing you want is to get stuck on the outside looking in. You need to be proactive and find new ways to leverage healthcare technology trends for your brand’s benefit.

1. Seek out opportunities for thought leadership. New trends in technology often need experts to contribute insights that are relevant to key audiences and industry influencers. Contributed bylines, white papers, speaking engagements and more are prime opportunities to lend your voice to the conversation and get your brand name in front of the right people.
2. Research and develop data-rich content opportunities. Data studies add value and credibility to your brand by presenting new and existing customers with valuable information about the healthcare industry. Awareness of healthcare technology trends before they really hit the market means you can conduct consumer surveys and present your findings in well-written, insightful reports.
3. Create an email marketing program to share news with consumers. Once upon a time, direct mailers were a way for brands to share information with customers. In the digital universe, email marketing provides audiences with important information they can use to make smarter business decisions. And if it features compelling content on the latest healthcare technology trends, email newsletters can easily become shareable resources.

How Walker Sands Can Help You Get in Front of Healthcare Technology Trends

Walker Sands is different than most B2B tech PR agencies. In addition to our integrated approach to public relations and digital marketing, we don’t wait for news to come to us. Our teams are proactive about chasing down news and trends, and finding ways to integrate them into your comprehensive public relations program.

When you partner with Walker Sands, you’ll never be the last one in on the conversation. Contact us today to learn more about weaving healthcare technology trends into your PR strategy.