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Looking for the latest influencer marketing trends? In B2B tech, it’s about developing trust-based relationships with people who can reach your most important audiences. In today’s over-crowded media marketplace, that means providing something useful to sought-after influencers across a range of channels.
Like it or not, direct competitors aren’t the only thing threatening your ability to capture your audience’s attention. Consumers and B2B buyers are bombarded with myriad entertainment and information options, spanning a constantly growing range of media channels.
To be heard, you need to compete with every other piece of media that your audience can access on their mobile, laptop and tablet devices.
And that’s why more and more brands are researching influencer marketing trends to connect with key audiences. Instead of chasing audiences across the digital universe, influencer marketing lets you reach audiences through individuals they already trust and rely on as sources of information.
The most effective influencer marketing trends don’t involve a single, “silver bullet” tactic. Across industries, the navigation of trends is about understanding the channels and influencers that target audiences value right now – not last year.
With that in mind, here are several things you need to know about potential influencers to make influencer marketing trends work for your B2B technology company:
Ready to make the most of your influencer marketing efforts? At Walker Sands, we convert influencer marketing trends into results for some of the nation’s fastest growing B2B technology brands. Backed by a track record of success across multiple technology categories, our team of PR and digital marketing pros can leverage existing relationships with key influencers to amplify your brand’s messages among target audiences.
To learn more about the latest influencer marketing trends, download our recent white paper, Under the Influence: A B2B Guide to Influencer Marketing.
To get started, contact us today and discover how Walker Sands can deliver measurable improvement to your brand’s PR and marketing investments.