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You could be an excellent writer but if you fail to drive traffic to your written page then the end result becomes pointless. The title of your page is the entry point to your site, much like the store front for your business. A poorly done store front can actually push people away from your business, and your page's title can do the same if you aren't careful.
Why Your Title Is Important
Exp: See how people type in “chicago cars pre owned” in google to find some information.
You see something different when you land on the page. The first word PreOwned does not appear until halfway down so there is a chance users will hit back button before reaching the point. Many experts consider well thought out page positioning and relevancy to be the most important part of a page.
Best Practices to Write a Title Tag
Exp: Here is a longer title that is cut short when showed on serp.
Where Else You Should Use the Title on a Page
I covered pretty much everything about the importance of web page title tag, if you think I missed anything then leave me a comment here and I will update the post with that.