
Bill.com
A creative social media campaign with compelling copy and motion design drives 5.8% engagement rate and 22,000+ impressions
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With more than 800,000 apps currently available in both the iTunes App Store and the Google Play store, it’s clear that leveraging PR for apps is necessary to distinguish your app from the rest of the market.
For mobile developers that have no prior experience in marketing or PR, promoting a mobile app can seem challenging. Since we’ve successfully launched many mobile app PR campaigns for our clients, Walker Sands has accumulated some important insights about PR for apps.
Before launching an app, mobile developers need to take all aspects of the app into consideration. Successful PR for apps starts the moment you come up with the app idea itself – start envisaging your mobile app PR strategy well before the launch date.
Properly executing your mobile app PR strategy requires solid planning and intelligent communication with both the media and potential users. Keep people talking about your app and sharing it with these 5 tips on PR for apps:
In our PR for apps experience, developers who take the time to carefully craft PR for apps strategies are the most successful in promoting their mobile apps. While getting the word out about your app can be challenging, taking the time to flesh out a PR strategy will help your mobile app receive more downloads.