A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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Generating revenue from marketing efforts is one of our most important tasks as B2B marketers. Not only do we need to meet the hyper-personalization requirements of our audiences, but also the expectations of the internal stakeholders counting on our programs to grow the bottom line of the business. With new technologies and a growing number of marketing channels to take advantage of, a strong integrated marketing strategy is key to building programs that effectively generate ROI.
When done right, an integrated marketing approach allows you to leverage various channels to move customers efficiently though the buyer journey and create a seamless customer experience. However, without a solid strategy in place, multi-channel efforts can become disjointed and prove ineffective in yielding the ROI benefits you’re aiming for.
Our latest resource, The Ultimate Guide to Generating ROI With Integrated B2B Marketing, was designed to show you how to successfully integrate your brand, demand and event channels to generate immediate ROI for your B2B organization. Complete with a proven methodology for setting your strategy, along with tactical tips for integrating your channels and optimizing you tech stack, this e-book will help you:
Ready to build an impactful integrated marketing strategy? Download The Ultimate Guide to Generating ROI With Integrated B2B Marketing to get started or contact us to learn how Walker Sands can help you accelerate growth with integrated solutions tailored to your unique business needs.