
Bill.com
A creative social media campaign with compelling copy and motion design drives 5.8% engagement rate and 22,000+ impressions
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We’ve been hearing a lot about omnichannel retail, but how exactly do we define omnichannel in marketing and PR?
Omnichannel is the holistic process by which consumers interact with a business via multiple channels and across every touch point. For marketers, the omnichannel imperative means building marketing plans around customers, making it easy for them to connect with the brand on the channels of their own choosing and providing them with consistent brand messages across every available touch point.
According to Forrester Consulting, 94 percent of retail decision makers surveyed said that their companies face significant barriers to becoming an integrated omnichannel company. Marketers and PR professionals play an important role in developing omnichannel experiences in retail and other industries. Here’s how to get started:
Walker Sands can help you create an effective, data-driven PR strategy and define omnichannel marketing for your brand. Call us at (312) 267-0066 to get started today.