A new brand identity that underscores our approach to B2B marketing — always customized, never templated
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Your website is often the first – and sometimes only – place a potential customer learns about your business. That means it can have a huge positive or negative impact on how prospects view your brand and services, and as a result, how likely they are to become a lead.
Though most modern marketers know how important their company’s web presence is today, many wait to make major changes because of budget or time constraints, resulting in many lost opportunities to drive conversions. If your website isn’t generating a significant share of your sales-qualified leads, it’s time for you to think about redesigning it.
As director of digital marketing at Walker Sands, I’ve seen plenty of amazing companies with websites that just aren’t hitting the mark. And unfortunately in this market, the best solution is not guaranteed – or likely – to win without the best website. Problems with websites are generally the result of bad copy, design, quality or user experience. Today’s prospective customers are doing more research and are tech savvier than ever. If they feel like something is off with your website or it’s not clearly catering to their interests, they’re likely to leave your site.
When you start a website redesign, every aspect should be designed to optimize conversion rates. Though each redesign is different, there are a few tactics we use with every client to ensure their new website will start driving more leads:
If your website isn’t checking the boxes on each of these tactics or isn’t performing the way you’d like it to, a redesign is a logical next step that will help amplify your brand and take your company to the next level.
Redesigning a website can be a lengthy and challenging process, but you don’t have to do it alone. Connect with us to discuss how Walker Sands can help optimize your lead generation strategy.