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Two out of every five marketers (42%) are worried that AI will someday threaten their jobs. While the marketing world has relaxed into the idea of AI playing newer, bigger roles in its strategies and campaigns, marketers themselves remain concerned for their job security.
According to Walker Sands’ State of Martech 2019 report, nearly 10 percent more marketers reported feeling lack of job security to AI this year compared to 2018 (39%). And, one in 10 respondents strongly agree that it will threaten their jobs at some point in their career. The incremental growth in concern suggests that as AI technology improves, marketers can see the attendant software and devices taking on more tasks that were formerly left to humans.
Perhaps that fear is why only a third of respondents (32%) are currently using AI or have plans to invest in it this year. Meanwhile, nearly half have no plans to implement it into their marketing strategies.
Yet, AI holds some powerful capabilities for making marketing organizations more efficient and strategic. It would be a mistake not to consider incorporating AI into your 2019 marketing strategy. Yet, marketers’ stress over job security could drive down engagement and push employees out the door.
To alleviate marketers’ anxiety about adopting such technology, marketing leaders should take the following steps:
Anyone who’s had trouble purchasing from Alexa or searching via Siri can attest that AI still has a lot of room for improvement. It will be a very long time before these technologies start replacing marketers. In the meantime, marketers should embrace the support technology offers and use it to automate routine tasks and elevate creativity, which will make their roles even more valuable.
Interested in learning more about our automation tools and creative ideas? Reach out here.
For more on our findings on marketers’ use of AI, download our State of Marketing Technology 2019 report.