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Grow Your Employee Advocacy with Bambu

Emma Currens


Several months ago, we began using Bambu, Sprout Social’s employee advocacy platform. As an agency, Bambu allows us to broaden our social reach and invites our employees to engage with tailored internal and external content and messaging. The platform removes the fourth wall of social media and helps create brand awareness with our people at the forefront.

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To begin, employees are invited to the platform and asked to link their social media profiles. From there, they have access to a main feed full of marketing, leadership and practice area related content that they can share directly to their own social media platforms. To make sharing even easier, the software allows you to draft suggested copy that automatically populates with the linked content. Every week, the application sends out a content roundup newsletter, making it super simple for employees to share content with one click. Newsletters include everything from internal job postings, agency news and weekly client placements. Screen Shot 2017-06-26 at 10.43.02 AM

The platform is a win, win, win. When employees share our suggested posts, they’re advancing their own professional platforms as well as helping to circulate our agency messages and in the case of sharing placements, making their clients look good. Everybody wins with Bambu.

What we love most about the platform is the ease of use. Everything is laid out in an intuitive manner, which makes adding or editing content seamless. They have a full support team available for assistance, but we rarely find the need to reach out because the platform is effortless.

Sound like a platform that would work for your organization? Request a demo for free today at