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Click here for your PDF download of the "Measuring PR with Google Analytics" presentation slides.
The ROI of public relations is traditionally very difficult to measure, especially for B2B companies. But it’s not impossible. When you can’t turn to market research to assess PR success, we find it incredibly useful to dig into your Google Analytics.
Listen in as tech PR firm Walker Sands and sister digital agency, Walker Sands Digital help you to gain additional insight into the success of your PR programs, determine the right web pages to link to, identify performance of website traffic from media placements and dissect and monetize traffic once it hits your website.