A new brand identity that underscores our approach to B2B marketing — always customized, never templated
Read the Case Study
Essentially the Smartpen is a pen with a camera, recording device, speaker, and an onboard computer. 3 Minute AdAge shows the pen at its best doing some of the most advanced things the Smartpen can do – translating English writing into spoken Spanish and Mandarin, sending an email to a company just by writing on their ad or the CEO’s business card. Awesome stuff, but that’s not what excites me.
I love to read about products that can amaze me with cool features, but I buy products that make my job easier. The record, write and playback feature of the pen is what makes it. Imagine taking notes at an important meeting and afterwards being able to review exactly what was said when you took that note.
Why does this matter?
Yesterday we hosted a year end strategy meeting with one of our PR clients. We were in the midst of reviewing how their brand has changed over the past year and how we wanted to position them in 2010. Frantically taking notes, we captured a good amount as one of their execs talked, but I’d love to go back and have the key points captured verbatim. The Smartpen would allow me to do this. And that’s only one of many meetings where this would have come in handy.
Thinking back to my reporting days, I was awful at getting quotes. I’d be writing down one interesting quote and just then a better one would come up. That led to attempts to capture both, but attention split, I’d end up capturing neither. Too often I was stuck with a third quote that was lame.
Perhaps it’s just a weakness of mine, but it would be great if I could write the first five words of a quote and then get back to following the conversation. Then afterwards all I would need to do is click the quote I’d starred as good and I’d have the whole quote.
It’s a simple application, but one that would make my life amazingly easier. My family refuses to buy me work related gifts for Christmas, but for anyone else with a special someone in public relations, journalism, or marketing, you could make them very happy with this gift.
Livescribe has foolishly disabled the embed feature for their YouTube videos, but I highly suggest checking out the demo video on YouTube to see exactly how it works.