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Digital PR has become a priority in the marketing budgets of leading B2B firms. Why? Because executives and marketing decision-makers are increasingly realizing that some of the most important B2B conversations are taking place online—conversations that drive leads and generate revenue for businesses that develop and execute an integrated digital PR strategy.
Public relations involves the management and distribution of key messaging to various targeted audiences. Digital PR is intended to accomplish the same thing, using a variety of digital channels and Web-based touch points to connect with key influencers, prospective buyers and other audiences.
Many firms mistakenly identify digital PR exclusively with social media. Although social media plays a role in digital PR, it is just one piece of a much larger puzzle. In today’s marketplace, the most successful B2B brands leverage a diverse mix of digital tactics to achieve maximum visibility and improved business results.
Some of the key elements of digital PR include:
Like traditional public relations, digital PR strategies can be sophisticated initiatives that require the expertise of an experienced digital PR team. Although some activities can be performed in-house, for many organizations the best option is to outsource digital PR to an agency.
When selecting a digital PR firm, it’s important to look for agencies that have proven experience in both PR and digital services. At Walker Sands, our reputation as a leader in B2B public relations as well as our extensive digital capabilities create a synergy that delivers added value—and better results—for our clients.