A creative social media campaign with compelling copy and motion design drives 5.8% engagement rate and 22,000+ impressions
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Happy Friday! We hope you enjoy your weekend and have a great Thanksgiving next week. In the mean time, here are five articles selected by the digital team for your knowledge and enjoyment:
Many people and businesses were left wondering what they could do after the storm ravaged the East Coast. Here are some examples of how small startups and large companies helped with either directly with efforts or made the lives of those affected a little easier.
One of the things we love most about Seth Godin’s writing is that it’s to the point, smart, and leaves you thinking. This piece is about the purpose of customer service and what exactly it is that your customers are looking for.
Music streaming service Spotify is closing a deal that will bring it an enormous amount of new capital from investors including Goldman Sachs and "peg its value at close to $3 billion." This piece in The Atlantic examines what it means when popular digital content providers like Spotify generate huge investments despite their lack of a clear path to profitability
"Google has been putting the finishing touches on the app before submitting it for approval to the Apple iTunes store, this person said, though it's unclear exactly when that will happen." This is great news for anyone who is dealing with the iOS 6 maps. The approval might take a while, but at least there is hope for anyone with an iPhone.
It's obvious that Facebook has changed the way we communicate; it has affected our friendships, our patterns of consumption, and the way we spend our time. But how has Facebook affected our minds? The findings are pretty scary. Check out this infographic from Mashable for more information.