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Friday Five: Week of September 17 – 21

It's Friday! Enjoy your last few hours of the work week and check out our top five industry news picks for September 17 - 21.

1. Why Apple Uses 68 Characters To Describe The iPhone 5 (Forbes)

For the launch of the iPhone 5, Apple created a “Twitter-friendly headline” – that is, one that is easy to remember and repeat. The tactic spurred thousands of tweets and headlines using Apple’s chosen adjectives. Here’s how the Apple marketing machine did it.

2. Twitter Announces New Design With Focus On Profile Pages, iPad Update On The TODAY Show  (TechCrunch)

Twitter launched new profiles this week, complete with header photos similar to Facebook and Google+ cover photos – here are all the new features the Twitter update has to offer.

3. 5 Digital Highlights From New York Fashion Week (Mashable)

Designers introduced more than just fashion at this year’s New York Fashion Week. Check out some new uses for technology that debuted alongside the models in Lincoln Center.

4. 8 Simple Tech Tips for PR Professionals  (PR Daily)

Technology can make the lives of PR and marketing professionals much easier when used correctly – follow these eight smart tech tips for the fall.

5. What Apple Can Learn from the iOS 6 Maps Mess (Mashable)

Leading up to the release of iOS 6 and the iPhone 5, the new Apple Maps app received widespread negative reviews this week. This article explains the lesson Apple can learn from the Maps crisis.

Have a great weekend!