A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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Happy Friday! You made it through the week (and through the elections). Celebrate and take a look at five of our favorite articles from this week.
How Nate Silver Won the 2012 Presidential Election (Harvard Business Review)
In this election cycle, the person who best leveraged all communication platforms — both online and off — wasn't even a candidate. Nate Silver, creator of the New York Times Blog FiveThirtyEight built a powerful personal brand leading up to the election and even amassed 20 percent of the Times web traffic the day before the election.
As Sandy Became #Sandy, Emergency Services Got Social (Fast Company)
More than 20 million tweets about the storm were sent between October 27 and November 1. Here’s how the Red Cross, the City of New York and Occupy Wall Street heightened their Hurricane Sandy relief via social media.
Bond, James Bond: 5 PR tips from 007 (PR Daily)
In honor of the “Skyfall” premier this weekend, PR daily provides five PR tips from 007. Cue the theme music.
Election Night Crushed These Online Records (Mashable)
Election Night broke many online records, including the most retweeted tweet ever. Check out several other online records that were broken the night of the 2012 Presidential Election.
You can throw these grammar myths out the door – along with cursive writing. Seventeen writing rules that have no place in modern writing.
And here’s a bonus - this is how the Walker Sands office felt after we realized Halloween was over: YouTube Challenge - I Told My Kid I Ate All Their Halloween Candy. Have a great weekend!