A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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Happy Friday from Walker Sands! This week’s Friday Five is brought to you by Team Dave. We’d also like to wish a happy birthday to our fearless leader, President Mike Santoro!
1. Chicago Venture Picture Better Than U.S. in Q4 (Crain’s Chicago)
Despite national declines in funding in venture capital investments in the fourth quarter, Chicago had a slower decline and an increase in the number of deals.
Good news for brands: a new study found that people are inclined to stand up for their favorite brands, even faced with bad news. Read more about the study in PR Daily.
3. Mobile Traffic Has Quadrupled in Last Two Years (Business Insider)
According to a Walker Sands Mobile Traffic Report, the percentage of website traffic from mobile devices has increased by 84 percent since December 2011.
4. Dan Edelman, 1920-2013 (Chicago Tribune)
This week, the PR industry lost one of its’ greats, Dan Edelman, founder of Edelman, the world’s largest PR firm. Read the Tribune’s obituary, which outlines his contributions to the industry.
Not sure how you’ll be affected by the Facebook Graph Search? Read Howard Tullman’s reasons why it’s important for start-ups.
Bonus story: This week, Walker Sands was named one of “Top 50 Employers for Gen Y Emerging Talent in Chicago” by Brill Street! We’re so excited to be included.
Have a great weekend, everyone!