A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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Happy Friday! Lots going on this week in PR, marketing, and tech. Check out some of the highlights.
Is the Future Bright for CMOs? – Digiday
Do brands need CMOs? Yes! This article goes into the reasons CMOs have gotten a bad rap recently, and weighs both sides: those who believe the CMO is important and those who believe they’re disconnected and losing credit in the industry. What it comes down to is who is in the role. There will always be a need for someone to lead brand positioning; the key is finding the right person.
Ask yourself this: if you lost your job today, would you wish your professional network was bigger? Mark McNeilly was in that position and it scared him, so he wrote this article as a public service to all. He outlines seven questions you should ask yourself about your professional network. Even if your job is completely secure, this article gives some great insight into building out your network and the benefits of being connected.
On Wednesday, the Supreme Court struck down the Defense of Marriage Act, ruling that it was unconstitutional, violating the Fifth Amendment. In the past, brands have often avoided messaging regarding such controversial issues as marriage equality, but Wednesday’s historic ruling also came with some historic brand support. This article looks at some of the examples of brands that voiced their support, and poses the question for a trend of more inclusive brand messaging overall.
Google just doesn’t quit. The company is rumored to be developing a gaming console and a smart-watch, one of which is scheduled to launch by the end of 2013. However, Google doesn’t seem to be concerned with competing against the core gaming market. Rather, this seems to be Google’s direct response to rumors of an Apple-designed gaming system.
Don’t just manage, coach! A study conducted by Bersin and Associates recently found that organizations with senior leaders who coach effectively and frequently improve their business results by 21 percent. This article outlines the differences between managing and coaching, and how a manager can behave more like a coach. This is a great read for anyone trying to develop their employees or themselves.
Have you read any interesting articles lately? Share yours with us on Twitter @WalkerSands.