A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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Happy Friday! We pulled together some great picks for this week’s top industry articles.
CTIA 2013 wrapped up last week and TMCnet is identifying the company “gems” it met with at the conference. Check out this article about Infinite Convergence Solutions, a company determined to fight back against Over-The-Top applications with its RCS (Rich Communications Services) Suite.
Is your inbox overflowing? Google understands. When you’re getting between 50 and 100 emails a day, it’s hard to keep up and sometimes an important message gets lost in a slew of daily newsletters and social notifications. This week, Gmail introduced its new inbox, which puts a number of tabs at the top of your inbox and automatically sorts emails into these tabs as they come in. The new view of the Gmail inbox began rolling out for users on Wednesday. And it’s not just for desktop Gmail users! The feature is available for iOS and Android mobile users, too. Take a look.
Will Easier Log-Ins Give Amazon an Advantage? – RetailWire
Forgotten passwords are the worst, and Amazon knows it. This article offers insight into Amazon’s new service, Login with Amazon, that launched this week and will allow users to login to its various sites, as well as affiliates such as Zappos and Woot, with a single password. Amazon’s inspiration came from a Harris Interactive study from last year, which found Americans on the internet have an average of five or more passwords to remember for various sites. (Some of us have a lot more… cough, cough.)
Social CEOs yield a number of benefits, according to new research from Weber Shandwick. CEOs are often expected to be chief content providers for their companies, and social media is the most up-to-date, efficient way to relay information, according to Leslie Gaines-Ross, Weber Shandwick’s chief reputation strategist. The infographic in this article outlines various positive aspects to social CEOs, including humanizing the company and increasing competitiveness.
Consistent Branding: Don’t Mess With It – Marketing Week
“Just Do It.” We all know it, live it and love it. Marketing Week looks at a report from the Center for Applied Research to explain why consistent branding and messaging, although often difficult, is more than worth the effort in developing consumer relationships. Looking into how consumers respond to consistency in messaging, it’s clear that people find brands with consistent, creative branding more credible and authentic.
Have you read any interesting articles lately? Share yours below or let us know on Twitter @WalkerSands.