A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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It's a rainy Friday here in Chicago, but we're still happy it's the weekend! Here's a few of our favorite articles from the tech and PR industry this week:
1. The Biggest Corporate Marketing Blunders (CBS News)
Sometimes the best lessons come out of other's people's mistakes. Check out this article and learn how to avoid inciting a riot with your next marketing campaign!
CMOs reported that marketing spend is expected to grow by 6.4% in the next year. Though this number is down from last year's expected growth, it's still an overall positive prognosis. Read more about why here.
3. Is Your SEO Agency Any Good? (Search Engine Watch)
This article talks about why it's important to know about the methods your SEO agency is using, even if they are getting results. "You’re paying good money for a service. You have every right to know exactly how that service will be provided."
Read here about a Texas employee that got fired for inappropriate comments she wrote about a patient on Facebook... And then sued the company for invasion of privacy. While she lost the court case, that didn't stop her from appealing the decision.
5. The Women Driving Chicago's Digital Renaissance: Part 3 (Built In Chicago)
Get to know a few of the most influential women in Chicago's digital world!
Have a great weekend everyone!