A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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Happy Friday the 13th! Despite the date, it's been an ordinary morning at Walker Sands (knock on wood). Here are a few tech and PR articles to kick off the weekend.
In case you missed the iPhone announcement earlier this week, here's a recap: Apple introduced two iPhones on Tuesday, the 5S and the 5C. The lower end 5C model won't arrive in stores until late September. The 5S (featuring a faster processor, fingerprint technology and an improved camera) is not available for preorder. The CNET article predicts the dual 5C/5S launch could be Apple's biggest yet.
Regardless of your feelings on Putin's NYT op-ed this week, the PR world was abuzz. 5WPR's CEO congratulated Ketchum for their work with the Russian government.
Do you need LinkedIn premium? While it's tempting to pay $15.95 a month or more to see everyone who's viewed your profile, Nick Corcodilos of PBS' Ask the Headhunter argues that you don't, and that LinkedIn is preying on the unemployed.
Twitter Has Filed for its IPO - Business Intelligence
Fittingly enough, Twitter announced its IPO on its Twitter feed.
McDonald's is Testing Mobile Payments - Appnewser
McDonalds may soon join Dunkin Donuts and Starbucks in accepting mobile payments, and may be the first fast food company to fully embrace mobile.
Have you read any interesting articles lately? Share yours with us on Twitter @WalkerSands.