A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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Happy Friday! This week's news has been all about space, and it feels a little like this:
Here's a roundup of this week's industry news.
Super Blood Moon on Sunday - New York Times
First up, millions of people viewed the super blood moon eclipse that occurred on Sunday night. It happened at a reasonable time, around 9:40 p.m. Central Time, so many were able to experience the rare phenomenon this past weekend. So what’s a super blood moon? It’s when the moon is closest to the Earth in its orbit around us. That’s what makes it “super” since it appears abnormally large in the sky. The close orbit also aligned with a lunar eclipse, which means the Earth’s shadow fell on the moon at the same time. Since Earth has an atmosphere, it causes a reddish tint to reflect off the moon, giving it the namesake.
Water on Mars - WIRED
Then, of course, on Monday, news broke that there’s liquid water on Mars, as if the Internet didn't have enough space-related news. The news disseminated from the original NASA press release, but if you compare the press release to the what news sites were reporting, you’ll see a stark difference. It became more conversational as the news appeared on social media, sparking a huge amount of opinion and humor posts.
The Tourism Authority of Thailand knows that it’s difficult to draw attention at the International Tourism Expo, especially with a bunch of flyers cluttering people’s hands. So their advertising agency, Leo Burnett, came up with innovative wearable QR codes that resemble a Sailor Jerry tattoo. The tattoo can be scanned and its internal QR code leads to a series of clever videos about Thailand. QR codes have never looked cooler.
No More Google Chromecast on Amazon - TechCrunch
On Thursday, TechCrunch reported that Amazon is banning sales of Google Chromecast and Apple TV. Come Oct. 29, there will be absolutely no sales of those products on the website. “Over the last three years, Prime Video has become an important part of Prime. It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion. Roku, XBOX, PlayStation and Fire TV are excellent choices,” said the official statement from Amazon. In other words, Amazon is gearing up for competition, especially since Google just released a new version of Chromecast.
Snapchat wants to put brands on your face - The Verge
You know those rainbow and googly-eyed lenses Snapchat implemented a couple weeks ago? Soon it will be an opportunity for brands to sponsor them, for a minimum of $450,000+ on a normal day or $750,000+ on a holiday. It’s a move beyond passively observing content to direct engagement with consumers willing to express the brand. Movie studios are expected to be the first sponsors. I personally can’t wait until they make a Mockingjay Part 2 themed one. Expect them to roll out near Halloween.
Read anything interesting this week? Tweet us @WalkerSands