A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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Happy Friday! Here’s a roundup of industry news from the week!
Pope Francis has finally made his way to the United States, and Americans are celebrating over social media. Francis has made it a point to appeal to younger generations and, in doing so, is openly embracing technology (he regularly poses for selfies with younger crowd members). He still believes online communication is about display over connection but also recognizes its importance in today’s society.
RePhone Lets You Turn Anything Into a Phone - TechCrunch
Feeling inventive and creative? RePhone lets wannabe engineers everywhere create their own cell phone. The Kit Create ($49) comes with all of the necessary parts, including a SIM slot and an optional screen. The best part of all? It actually works. If you’re looking for your next DIY project, this might be the solution.
Uber launches new carpool service in China - CNN Money
The Uber feature we’ve all been waiting for is finally rolling out - in China. Using “uberCOMMUTE,” drivers log into Uber and see requests from riders going the same direction and how much they're willing to pay for the trip. If things match up, drivers and riders split the cost of the trip, making it cheaper on both ends.
Brands understand that engaging with consumers over social media improves customer loyalty, but can doctors adopt the same method? The answer is yes. In an interview with Forbes, Dr. Kevin Campbell explains how reaching out to his patients via social media has improved his practice.
In love with One Direction but your significant other doesn’t feel the same way? There’s a Spotify feature for that. Their new web app, “Mix Mates,” creates a custom playlist based on you and a friend’s favorite artist. The app is designed for college students looking to foster new friendships, but it’s available to anyone.
Read anything interesting lately? Tweet us @WalkerSands.