A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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Happy Friday! Lots going on this week in PR, marketing, and tech. Check out some of the highlights:
While consumers are busy reading up on the rumored features for the newest iPhone, scheduled to be released this month, retailers are focused on what the announcement will bring for the future of mobile payments. Mobile payments are loved by some and hated by others, but overall they have not taken off as quickly as some retailers expected – is Apple going to change all that or are they going to cause a wholesale failure? This article explains it all.
At Walker Sands, we are huge proponents of utilizing Twitter to advance public relations. This article includes some of our favorite tips for PR professionals looking to advance their skills with Twitter, including Twitter lists, scheduled tweets, and participating in Twitter chats.
Why brands need transactional messages this year – BizReports
Are the holidays really just around the corner? For brands—yes, especially online. This article goes into the ways brands ought to be using transactional messaging (i.e. I see you purchased this gift, would you like to add gift wrapping to that?) to help their customers engage more deeply in their purchases and increase revenue, and ultimately enhance customer experiences.
Yahoo! has been building this up for an entire month. To be honest, I don’t see an incredible difference. If I hadn’t known, I may not have even noticed. In this article from CNN, Yahoo CEO Marissa Mayer is quoted as explaining that this logo matches the brand, “whimsical, yet sophisticated.” According to a recent poll, 87% of Yahoo users wanted the logo changed, but I’m not sure if this is the rebrand they were hoping for. So far, the response has been less than enthusiastic.
On that note, this article delves into some other redesigns pinpointing the fact that, in general, redesigns are met with resistance from the public. In fact, what the public often forgets during times of brand redesigns is the fact that the logo is such an incredibly small part of a brand – often the public gives it 100% of their attention. This article looks at redesigns from Gap, Wendy’s, Pepsi, and Starbucks – all of which were given a lot of attention (both positive and negative) about their slight logo change.
Have you read any interesting articles lately? Share yours with us on Twitter @WalkerSands.