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Happy Friday! Here’s a roundup of industry news for the week.
Startup, Made In Space, is working on a 3D printer that works in microgravity, so space crews can build products and tools on demand. This advancement will enable independence from Earth. The Made In Space 3D printer uses recycled 3D objects, and will eventually print using regolith, the powdery substance that covers the moon. Regolith can serve as a substitute for cement to print houses and roads. Innovations in the technology space are common, but this one is out of this world...literally.
3 lessons from Apple's U2 fiasco - PR Daily
Last week, Apple added U2's new album to 500 million active iCloud accounts as part of a new marketing collaboration. While the upload seemed harmless, Apple users weren't happy with the intrusive action. Essentially, the biggest issue is that users didn't have a choice. Rather, they were coerced into a download they didn't necessarily want. Marketers hoping to make a positive splash with an announcement should offer an incentive, provide information before the action and be transparent.
Alibaba stock began trading at $92.70 a share, making it the biggest IPO of all time. The company has a market cap of about $230 billion, which surpasses Amazon's market valuation and puts Alibaba on par with Facebook. Alibaba founder, Jack Ma started the company in a bedroom with 18 friends after discovering the internet in Seattle about 20 years ago.
Apple began selling the iPhone 6 and 6 Plus today at 8 a.m. local times with much longer lines than any other iPhone release. In fact, some dedicated fans even started lining up on Monday. According to Tech Crunch, most people are excited for the larger screen, new design and camera. This impressive release is shaping up to be Apple's biggest, and hopefully the company can keep up with sales.
Google's DoubleClick ad network and Zedo ad agency were discovered to be serving up malicious ads for spreading malware, Zemot. Google is aware of the problem and is taking necessary steps to shut it down, but the attack still reached a broad audience of more than one million computers. The Zemot malware mostly affected computers with out-of-date antivirus software, yet seems to have been successful with the attack.
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