A creative social media campaign with compelling copy and motion design drives 5.8% engagement rate and 22,000+ impressions
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Happy Friday! Here's a roundup of industry news from the week!
Jeff Bezos has his head above the clouds this week, announcing that his aerospace company, Blue Origin, will launch fleet rockets that are certified to transport humans at Cape Canaveral later this decade. If Cape Canaveral sounds familiar, it's probably because it's home to rival projects from Elon Musk and Richard Branson. Bezos claims he's dreamed of space exploration since he was a little boy, and apparently he's not alone. Bezos, Musk and Branson are just a few of the major players fighting for the commercial space market. Let the best man win.
Mark Zuckerberg announced this week that Facebook will begin working on a dislike button. While Zuckerberg and his team debated implementing this button, Facebook's CEO thinks that rather than adding negativity to the platform, people will use the dislike button to express empathy toward specific posts. But what does this button mean for companies who use Facebook as an advertising platform? Many social media marketers fear that the dislike button might make data even more difficult to understand. Best of luck, brands.
iOS 9 adblocker apps shoot to top of charts on day one - The Guardian
Immediately following the launch of iOS9, content blocking software surged to the top of app charts worldwide, Purify and Peace at number 11 and 12, respectively, in the UK and even higher in the US. Adblocking is a major concern for publishers, especially those that rely heavily on display advertising. However, many people believe adblocking will be counterproductive and drive publishers to places where tracking code can't be blocked. Only time will tell how adblocking will effect publishers, but in the meantime, I'm going to download Peace, and have myself an ad-free day.
#IStandWithAhmed Garners Support from Silicon Valley - TechCrunch
If the name Ahmed Mohmmed doesn't ring a bell to you, allow me to refresh your memory. Mohammed is a 14-year-old who was arrested this week for bringing in a clock to school after his invention was mistaken for a bomb. The hashtag #IStandWithAhmed took off following reports of the arrest, and many companies and leaders have reached out to the student using the hashtag including, Foursquare, President Obama and Twitter.
Snapchat Update Adds Replays For 99 Cents, New Filters Called 'Lenses' And Trophy Case - International Business Times
Snapchat is finding new ways to monetize its app this week, announcing that users will now be charged 99 cents to replay a Snapchat video. And it's likely that you'll want to replay more Snapchats now, especially since the launch of its filters, which allow users to vomit a rainbow, age 50+ years and turn into a monster. Some might argue that paying a dollar to replay a Snapchat is a little pricey, but as cited on the company blog, "time is money! ;)"
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