A creative social media campaign with compelling copy and motion design drives 5.8% engagement rate and 22,000+ impressions
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Happy Friday! Heading into the long weekend, here’s a round-up of industry news for the week.
We all have that friend that forgets to text us when they get home from the bars at night. Thanks to a new app designed by five students from the University of Michigan, this will no longer be a problem. The new “Companion” app allows users to track their friends’ or family members’ journeys home at night. Originally intended to improve safety on college campuses, this app is now being used by tens of thousands of people all over the world in various situations.
Barbie’s reputation just got a little faker. Socality Barbie is a new Instagram account designed to make fun of just how dramatically our culture portrays itself online. These shots include “Hipster Barbie” at the beach, in the woods and in several other Instagram-worthy locations. After all is said and done, though, at least Barbie owns her basic-ness.
Google Gets a Brand-New Logo - NBC News
Unable to recognize your Google tabs this week? You’re not the only one. On Tuesday, Google unveiled its new branding to reflect its partnership with new parent company Alphabet. Its simplicity is meant to represent “a more versatile company” overall.
Let the Twitter wars begin! Last night marked the start of the college football season, and Twitter users had quite a bit to say about it. No matter what team you root for, these tweets are something that every college football fan can appreciate.
Facebook Takes a Step Into Education Software - New York Times
Facebook has changed communication, and now the social network wants to make a similar impact on education. On Thursday, it announced it will partner with a local charter school network, Summit Public Schools, to develop software that helps students learn at their own pace. Though only 29 schools are using the software as of now, it will be exciting to see the impact it makes in the coming months.
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