A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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It's Friday! Here's one last PR update before the long weekend.
Will Google Glass Ever Look Good? - Fast Company
As part-time Glass users, we have a pretty honest view of Glass and its benefits and shortcomings (namely, fashion). We'd gladly line up for a pair of Ray-Bans plus Glass, or the tortoiseshell pair modeled by Glass marketing manager Amanda Rosenberg.
PLEASE READ this article before committing one of these PR sins and ensuring that your groundbreaking pitch will never be read (!!!!).
Why Hyperlocal Has (Mostly) Flopped - Fortune
When looking up news in your neighborhood, are you most likely to turn to Patch or Twitter? Is hyperlocal failing because of lack of ad revenue, lack of readership, or something else?
The fax isn't dead - not if it can print three-dimensional shapes, at least. This week, AIO Robotics released digital renderings of a product that could someday transmit 3D printer plans and print the final product. The company is planning to begin crowdfunding the product on Kickstarter next week.
This article isn't entirely frivolous since, VMA news aside, it may be the most talked-about social news of the week. Bub, meet Grumpy!