A creative social media campaign with compelling copy and motion design drives 5.8% engagement rate and 22,000+ impressions
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Happy Friday! Read up on some tech news before settling into the week.
IPhone Users Urged to Update Software After Security Flaws Are Found - The New York Times
NSO Group, an Israeli spy supplier, tried to capitalize on three security vulnerabilities in the latest iOS iPhone update. With the software, an iPhone’s messages and emails can be read and calls and contacts can be tracked. Apple moved swiftly after receiving a tip about the weaknesses and released the updated iOS 9.3.5, urging users to download the new version ASAP.
The next generation of mobile tech, appropriately named 5G, is on the horizon. Unfortunately when we say “horizon” we’re talking several years out. Either way, the new age of mobile tech means speeds up to 10 times faster than current ones. Top mobile providers have discussed test results and use cases. Experts predict early struggles such as poor device battery life and unstable connectivity, but that the hiccups will be ironed out by 2025.
Twitter has come under fire recently for an inability to manage offensive content on its platform, and inconsistency when it actually tries to do so. Last week, Ghostbusters actress Leslie Jones was targeted by trolls. Twitter noted it was reporting the harassing accounts but not before she decided to take a break from the platform. This week, Twitter decided to take on the opposite extreme and shut down a sports reporter’s account for tweeting three Olympic GIFs, an action outlawed by the IOC. It’s since been reinstated thanks to backlash, but Twitter’s mood swings have left many confused.
From 2007 to now, the price of a two-pack of EpiPens has gone from $100 to $600. Parents set out to express their anger on social media with a petition and the hashtag #EpiGate, and they got results. Bernie Sanders chimed in too, and the AAFA met with Mylan, the pharmaceutical company who makes them. Since then, Mylan has taken action by doling out coupons to those who don’t get great health care coverage, but many see that as besides the point.
Facebook acquired WhatsApp in 2014 and just took its first steps to making money from the $22 million deal. The privacy rules for the free messaging app will be eased for the use of Facebook advertising and so businesses can message users on the platform. There has been some backlash to this decision, with some users scrambling to change their settings so Facebook can’t access their phone number. When Facebook acquired the service, WhatsApp co-founder Jan Koum claimed it wouldn’t change how its users’ data was handled, but alas here we are.
Did you come across any tech news this week? Tweet us @WalkerSands!