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Friday Five: 7/4 – 7/8

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Another Friday means another Friday Five tech news roundup on the Footprints blog!

Google Launches New Local Ads-Pack for Local Businesses, Above 3-Pack – The SEM Post

Google’s desktop SERP wasn’t alone in getting a makeover. Ads from local businesses will soon appear above the map when searching from mobile. This has potential to greatly affect website CTR, as clicking through paid results will take you directly to the business’s website instead of its Google page.

What’s New in Social? Platforms Are Raising the Bar on Personalization – Marketo

Between Twitter’s character-saving measures, Snapchat’s new snap-saving feature and other updates, it’s clear that social media is on a crash course toward becoming more user-friendly. With over 2.3 billion active users across platforms, increased personalization features present a huge opportunity for brands to interact with consumers beyond a transaction-based relationship.

When It Comes To Recruiting, Texting May Be The Next Big Thing – Inc.

I know that I experience separation anxiety when my phone dies or I leave it at home. With the ubiquity of phones in today’s society and taking a note from NCAA recruiting practices, corporate recruiters may make text messaging the next frontier for their efforts. It might not be the latest and greatest, but texting’s directness of communication can prove beneficial for both parties.

Dating app Bumble wants to help you network – CNN Money

Building from the previous story, finding your next professional contact could soon be as easy as swiping right. In a move to not only diversify its offerings but also stabilize usership, dating app Bumble has plans to launch BumbleBizz to help professionals connect. The company plans to introduce this feature while sticking to its ethos of empowering women, allowing only them, not men, to initiate interactions.

Frog Designs A Distraction Device For Burn Patients In Pain – Co.Design

Who said using technology as an escape was all bad? Frog designed a VR headset to help burn patients take their minds off of their painful treatment routines, and it’s seeing positive results from both patients and their doctors. Frog uploaded the game code to Github for the technically-inclined to experiment with as they please.

Did you read anything interesting tech news this week? Tweet us @WalkerSands!