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Happy Friday! Here’s a roundup of industry news for the week.
Facebook announced in a blog post last week that they are testing out a 'buy' button for small and mid-sized businesses. This feature allows consumers to buy immediately once seeing the ad, and could potentially increase ROI for brands. While there have been mixed reviews, most people are excited. We'll have to wait see if the 'buy' button is a huge success, or a Facebook bust.
Amazon officially became the "Netflix of books," with their announcement of Kindle Unlimited. With a $9.99 subscription, users can choose from more than 600,000 books and articles to read and listen to using their Kindle device. There are many best-sellers to choose from, but the majority of the books are very niche, opening the doors for new audiences. This is great news for new authors, but fairly daunting for Amazon's smaller competitors.
iPhone users can finally access Google Analytics from their smartphones via the new Google Analytics app for iOS. The app comes almost two years after the release for Android. While not yet optimized for the iPad, iPhone users can check website analytics in real-time using their app.
The success of a company depends on thought leadership, and this will only be achieved through the integration of earned, owned and shared media. Companies who integrate their strategies will more than likely see success in their media relations strategies. Simply put, your owned media must be shared to transform into earned media.
If you've ever desired to become the next best app developer, your dreams may be coming true. Google is now offering a class that walks you through six lessons for building a cloud-connected Android app. There is a two-week free trial for interested participants, but the following weeks are $150. The price may be worth it when you consider that Android is the world's most popular mobile platform!
Have you read any interesting articles lately? Share yours with us on Twitter @WalkerSands.