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Friday Five 6/23-6/27

Happy Friday! Here's a roundup of industry news for the week!

LinkedIn Ads: What I learned from spending $100k on the platform - EConsultancy

LinkedIn is great for B2B marketers who try to gain attention from industry professionals. The platform is less cluttered, and targeting functions allow to reach the right audiences. Once marketers overcome the challenge of character count limitations, they can leverage success through targeting and audience sizing.

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Facebook Engagement Among Brands Is Actually Up, Report Says - Mashable

According to a recent Mashable report, the belief that Facebook algorithms leave brands out of the news feed may not be 100 percent true. Since January, interactions among the largest brands on Facebook have increased by 30 percent. Increases in interactions can be attributed to relevancy. Marketers take note - identify your target audience, and advertise accordingly!

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Android TV First Look Video and Hands On Impressions - TechCrunch

Google recently announced the new Android TV at I/O, but it's very different from their initial try in 2010. In an attempt to focus on the experiences of a TV user, the new Android TV will feature games, content and apps.  Paired with a simple, easy-to-use design, the Android TV is a predicted success.

9 Things to Do Before Launching Your Startup - Inc

Launching a startup takes time and effort. The most important step to a successful startup is establishing a fan base. Take note of these 9 things to do before launching a startup, and stay ahead with your marketing efforts!

This Is How Retailers are Using Social Media In Stores To Drive Sales - Business Insider

Social media may not drive sales directly, but transitioning online strategies to the brick-and-mortar may work. Retailers are beginning to promote trending styles from social sharing apps like WANELO in stores to promote the customer experience. This article provides an in-depth look at how retailers are leveraging social media to drive in-store sales.

Have you read any interesting articles lately? Share yours with us on Twitter @WalkerSands...