A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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Happy Friday! Here's a roundup of this week's industry news.
Instagram is great for many things, like selfies, #TBTs and "food porn." But until this week, it wasn't always easy to find the gym selfie you were looking for. However, on Tuesday Instagram unveiled its updated search and explore tools that suggests people you might want to follow, identifies trending tags and categorizes images and places into digestible curated collections. If you weren't a believer of Instagram before, this update is sure to convert you.
This week, Gmail unveiled it's 'Undo Send' button to all of its web users. Gmail users can now choose a cancellation time anywhere between 5 to 30 seconds, but once the time expires, the email is automatically sent. This feature is sure to save many - myself included - from embarrassment and typos.
If you upset Taylor Swift, odds are she'll write a song about it. But this week proved that our good friend, TSwift will use her words for more than music. Taylor Swift's open letter to Apple denoted disappointment and disapproval for Apple's plans to not pay artists during the three-month trial period of Apple Music. While I speculated the open letter as somewhat greedy, musicians are singing Swift's praises, and I can't help be feel a sense of accomplishment myself.
Cannes Lions Festival Shifts Focus Towards Ad Technology - New York Times
As this year's Cannes Lions festival comes to a close, it's important to reflect on the event. This year, the focus shifted to advertising technology, "which is fundamentally changing how advertising is created, bought and sold," according to The New York Times. While data, advertising technology and programmatic companies usually sat on the sidelines, they were the main players at this year's festival. From the Kardashians to an Uber strike and controversial award winners, Cannes succeeded in sparking conversation and innovation.
This week, shopping search engine, ShopStyle began to explore e-commerce opportunities for Snapchat, leveraging social influencers to promote their outfits on their Snapchat stories. While it's unclear exactly how the disappearing videos and photos can lead to sales, the company is working to find a solution. As of now, followers will have to leave the app to shop online as there are no in-app links on Snapchat. This forray into click-to-buy shouldn't surprise many. Afterall, if Instagram and Twitter can have buy buttons, then why can't Snapchat?
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