A new brand identity that underscores our approach to B2B marketing — always customized, never templated
Read the Case Study
Happy Friday, everyone! Read on for a roundup of this week’s tech news.
Why Microsoft Buying LinkedIn for $26B Is A Smart Move - Fast Company
In its largest acquisition to date, Microsoft announced Monday that it was to buy LinkedIn for $26.2 billion. Some balked at the hefty sum, but many experts believe that the big data LinkedIn will bring to the table makes it worth the price to Microsoft. While LinkedIn will continue to operate as its own independent brand, the insights it can provide on companies and individual professionals looks to be pretty valuable to the marketing of the Microsoft plethora of office software.
Apple held its WWDC 2016 keynote on Monday. As one would guess, the tech world was abuzz with its newly-announced developments. Among many others, this includes:
TechCrunch conveniently breaks down the rest of the keynote’s notable announcements into this snackable slideshow.
Why Facebook is now embracing SMS - VentureBeat
In a move that gives context to its 2014 acquisition of WhatsApp, Facebook announced it will integrate users' SMS messages into its Messenger app. This will create a “cross-platform” experience, providing users with all messages in one place. As Facebook continues to add new features, it seems to be building its own mini version of the internet. Some of its services, such as its video and Instant Article offerings, give users less of a reason to leave the platform for other media.
In other news on the Facebook front, full use of its suicide prevention features are now available to non-English language users. Prior to their worldwide availability, users were able to report posts from friends who may be at risk for self-harm via a form submission. They now join English users in the ability to flag posts directly, making for a less tedious process. When doing so, the concerned user has a few options, including anonymously sending contact information for suicide prevention organizations or a supportive message with suggested wording. While the feature has the potential to save lives and raise awareness of an important issue, Facebook is being watched on how it balances the cause with user privacy concerns.
Forget UberBLACK. Next time you’re in need of some more luxurious ridesharing, you can choose the skies over the road by requesting an UberCOPTER. If you happen to be in Brazil, that is. Uber, in partnership with European plane maker Airbus, kicked off a month-long trial of helicopter ridesharing in Sao Paulo. Helicopter rides are offered between the airports, hotels or conference centers for a price in the range of $17-80. This is Uber’s third stab at helicopter transportation after it was offered during the Cannes and Sundance film festivals at a much higher starting price of $150.