A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
Read the Case Study
Happy Friday! Here’s a roundup of industry news for the week:
Is Beats a Mistake for Apple? No Diggity! – CNN Money
I’m sure you’ve seen it everywhere today - Apple is in talks to buy Beats Electronics for $3.2 billion. This would be Apple’s largest acquisition ever, apparently by a lot. We all know Apple can technically afford the purchase, but could they be making a mistake? Check out this CNN Money article for a breakdown on all things Beats acquisition and to learn why some on Wall Street aren’t seeing the rationale behind it.
On Thursday, the Federal Election Commission voted unanimously to allow political donors to contribute using Bitcoin. Bitcoin has been getting a lot of buzz over the past year, and this is pushing the online currency further into potential legitimacy, being recognized as an actual form of currency by the American political system. Read on to learn more about the decision and what it could mean for PACs in the next election.
Could entrepreneurship be making a comeback in Korea? A country built by entrepreneurs turned into a country run by huge conglomerates several years ago, but apparently a new wave of small entrepreneurs are making their mark on the economy – mostly in technology. Check out this Forbes article for information on these small players making big moves.
As major advances in the Internet and the Internet of Things become more and more common, the general public’s concerns about their privacy and the information being shared and used, especially with major companies, are growing immensely. Most often, the burden falls on the CMO to find that balance between personalizing marketing efforts based on customer data while still protecting those customers’ privacy. This article outlines some general thoughts for CMOs to keep in mind when striking that balance.
Snapchat agreed to settle Federal Trade Commission charges on Thursday that the company wasn’t being completely truthful when it assured customers that messages sent over the service “disappear forever” shortly after they are sent. Wasn’t that the point of the whole app?
Have you read any interesting articles lately? Share yours with us on Twitter @WalkerSands.