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Friday Five 5/20 – 5/24

We’re looking forward to Memorial Day weekend, but couldn’t leave you without a few things to ponder over the holiday.

Here’s a roundup of the top industry articles for the week.

Brands That Do Content Right – Digiday

Need inspiration? The brands included in this roundup don’t push their product or industry at the expense of fulfilling a need for their audiences

For example, Proctor and Gamble’s Home Made Simple reads more like Real Simple than the P&G Brand Saver you see in your Sunday paper. The site contains advice, coupons, recipes by ingredient and even clips from Home Made Simple TV, which also airs on OWN.

Yahoo, Tumblr, And Social Media Stuck In Neutral – Forbes

If you were to summarize the tweets and comments about Yahoo’s acquisition of Tumblr, it seems that the world’s uncoolest web company is acquiring one of the coolest (if not the newest) websites. Alex Kantrowitz argues that the announcement signals that the “next big thing” era of social media is over. He believes that Facebook, Twitter, Tumblr, Pinterest and Instagram will stay on top but will have their own ups and downs, much like Facebook does whenever it implements a new profile design.

Public-relations lessons from Amy's Baking Company – Arizona Republic

As soon as the cringeworthy episode of Kitchen Nightmares aired – in which Gordon Ramsey walks away from a struggling restaurant for the first time – Amy’s Baking Company lashed back on social media. Then they claimed their account was hacked. Then they hired a PR firm. Then their PR firm fired them.

According to MMPR’s owner Ty Largo, Amy’s Baking Company should have instituted a crisis plan two years ago, when owner Amy first began leaving rude comments on Yelp. The lesson? Keep your cool, lest the public begin taking sides before you’ve had a chance to clear the air.

Sephora CMO Debunks A Major Stereotype About Women And Tech – Business Insider

True or false: Men are always the early adopters when it comes to tech. It turns out that women are the first to turn to technology when it makes their lives easier. For instance, women are leading the charge when it comes to mobile commerce, visiting retail sites on mobile devices more often than men (56 percent vs. 43 percent).

When marketing to women, you can’t color your website pink and call it a day, however. Women are after mobile, social experiences. The Business Insider article tells you how to reach them.

An Honor for the Creator of the GIF – New York Times

What do you call an animated image that’s somewhere between a still image and a video and often used as an online comeback? Steve Wilhite, inventor of the gif, cleared up its pronunciation once and for all: it’s pronounced jif, like the peanut butter.

An informal poll of our office reveals that we’re evenly split between pronunciations, but old habits die hard. I can’t say I’ll start calling animated images jifs any time soon.

Share yours with us on Twitter – and follow us @WalkerSands.