A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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Happy Friday! Here’s a roundup of industry news for the week:
At Walker Sands, we talk a lot about how our clients can improve the SEO of their websites. But how about their LinkedIn profiles? This interview with Yumi Wilson, corporate communications manager at LinkedIn, offers some insight that can be used by businesses, executives and general users to make sure their profiles are optimized. Hint: Make sure your headlines include key words.
How Serious Angel Investors Think About Startups – Inc.
Legendary angel investor David Rose looks for a few specific things when researching startups to potentially invest in. In this interview with Inc., he discusses how startups should differentiate themselves to make sure their business ends up in the 2-3 percent of startups angels like David Rose actually end up investing in.
What can small businesses learn from eBay’s recent security glitch? A lot, apparently. This Forbes article outlines major takeaways from eBay’s reaction to the hack, such as controlling the story and coming right out with the news in public offering a practical solution. As hacks at companies become more and more commonplace, businesses of all sizes need to prepare for when it happens to them.
The Results Are in: Efficiency Tops Personalization – 1to1 Media
If it takes a company two weeks to respond to your support request, does it matter if they personalize their services to you? According to this recent study from Google, no. Consumers value efficiency over personalization when contacting companies for support. Through digital channels, businesses can offer immediate support for questions, and even if they’re pre-generated, customers prefer that.
Exclusive: Mobile devices enable more time for online shopping – Internet Retailer
How often are you watching TV, but also browsing an online retail site? I do it all the time, and apparently I’m not alone. Mobile shopping peaks between 7 p.m. and 9 p.m., according to the Internet Retailer-exclusive monthly Shopgate Mobile Commerce Index. Where people used to just watch TV, they now are dividing their attention between two screens, TV and mobile, enabling more time for online shopping during the course of a typical day.
Have you read any interesting articles lately? Share yours with us on Twitter @WalkerSands.