A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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Happy Friday everyone! April showers bring May flowers, right?
Here are our picks for the top industry articles this week. Enjoy!
The Economists Explains: How Does Bitcoin Work? – The Economist
Bitcoin, the world’s “first decentralised digital currency”, was launched in 2009 by a mysterious person (or persons) known only by the pseudonym Satoshi Nakamoto. It has been in the news this week as the value of an individual Bitcoin, which was just $20 at the beginning of February, hit record highs above $250, before falling abruptly to below $150 on April 11th. What exactly is Bitcoin, and how does it work?
Still confused about Bitcoins? Here’s a helpful video.
Is the PC really dead? The market-research firm predicts a 7.6% decline in PC sales this year, to 315 million units (including desktops and notebooks) from the roughly 341 million PCs sold in 2012. The real knife in the PC's heart, though, is that Gartner is now finally willing to predict a long-term decline: 302 million PCs in 2014, falling to 272 million in 2017, approaching the sales levels of 2006 and 2007.
Home includes Cover Feed, transforming the user's home screen into a scrolling feed of friends' updates, and Chat Heads to keep in touch through Facebook or text messages, even while using other apps.
And more importantly, what does this new interface mean for brands on Facebook?
A strange or innovative (depending on your perspective) survey by Raymond James asks consumers which phone they would never, ever buy. BlackBerry is a resounding winner.
Say it with me - Public RELATIONS.
Also, Team Tory is hosting a #FunFriday Twitter event. Help us rename some of our favorite publications and use the #publicationremix.
Here's a few to get you started -
Slow Company (Fast Company)
Regressive Grocer (Progressive Grocer)
Chicago Moon-Times (Chicago Sun-Times)
Share yours with us on Twitter – and follow us @WalkerSands.