A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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The weekend is near, but there's no time like now to catch up on some of this week's top tech stories.
Pepsi Pulls Ads Accused of Trivializing Black Lives Matter - The New York Times
Pepsi released a controversial, two-minute ad which has now been pulled. Aiming to project a global message of unity, peace and understanding, the ad, featuring Kendall Jenner, received intense criticism for allegedly making light of current real-world problems. “Clearly, we missed the mark and apologize,” said the company on Wednesday.
YouTube TV Arrives Today - Promising, But A Work In Progress - Fast Company
Debuting in five markets (Chicago, Los Angeles, New York, Philadelphia and the San Francisco Bay Area), YouTube TV has arrived. For $35 a month, users can view up to 50 plus channels, and the service is available on Android phones and tablets, iPhones and iPads, and the web. YouTube TV will allow up to six accounts and three simultaneous streams. The catch? Viewers can only watch on a TV via Chromecast.
After Verizon closes the deal and gains control of Yahoo’s web assets, Yahoo and AOL will merge to form Oath. Launching in the summer of 2017, Oath is predicted to be one of the most “disruptive brand companies in digital.” It is still unclear if Verizon aims to retain the Yahoo brand, keeping well-recognized names like Yahoo Mail and Yahoo News.
YouTube Blocks Ads From Channels With Fewer Than 10,000 Views - The Wall Street Journal
Video channels on YouTube must have more than 10,000 views before the company will place ads on their video. This change has come amid a backlash from advertisers, as ads have recently been found on objectionable videos. An estimated 88 percent of all YouTube channels have cumulative views under 10,000.
Striving to provide advertisers with more transparency, Facebook’s updated dashboard interface will now offer metrics allowing advertisers to understand their auction activity and performance. The new tools displays trends, amount spent, impressions and more. To help marketers measure results, Facebook also created a daily results tool which will estimate daily outcomes like website conversions and video views.
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