A creative social media campaign with compelling copy and motion design drives 5.8% engagement rate and 22,000+ impressions
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Welcome to the weekend! Here are five tech/social/PR stories to wrap up your week:
"Move fast and break things" once adorned the walls of Facebook's Menlo Park headquarters, reminding young employees to take chances and make mistakes. Approaching 30, Mark Zuckerberg says he's embraced a more cautious approach.
Facebook's new mobile ad network will allow purchasers to leave the sales, targeting and measurement to Facebook's algorithms.
Google: impact of Vic Gundotra's exit - The Telegraph
Rumors are swirling after Google+ SVP Vic Gundotra departed this week. Bloomberg reporter Ari Levy thinks Google will still be successful if Google+ disappears so long as Google can keep users within its network.
What FB Newswire means for PR pros - PRDaily
Three out of five stories this week have to do with Facebook, but bear with us: in addition to Facebook Audience Network, the social network also launched FB Newswire for PR pros. FB Newswire news is pushed out via Facebook and Twitter.
Marketers Need to Think More Like Publishers - Harvard Business Review
To reach audiences, marketers need to think beyond a narrowly defined mission and create a value exchange rather than pushing content at readers.
Have you read any interesting articles lately? Share yours with us on Twitter @WalkerSands.