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Friday Five 4/21-4/25

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Happy Friday! Here’s a roundup of industry news for the week:

What FB Newswire Means for PR Pros – PR Daily

This week, Facebook announced the addition of Facebook Newswire, a tool for journalists looking for recent news announcements up to the minute. This opens some great opportunities for PR pros to get their clients’ announcements out to journalists, but to get pickup on FB Newswire, your PR content MUST generate social interactions. This article from PR Daily outlines four keys to developing social interactions to ensure your clients’ PR content is picked up on FB Newswire.

Native Ad Measurement Grows Up and Gets Engaged – Digiday

Using native ads to forge a connection with consumers has not fared incredibly well – brands have been so focused on how many clicks are resulting from those ads, that they’ve strayed away from the key takeaway: it’s not clicks, but engagement that matters. This Digiday article outlines several publishers and brands that are successfully boosting consumer engagement.

How FCCs Proposed Internet Rules Will Impact Communicators – PRNews

The Federal Communications Commission announced yesterday that it will propose new rules for Internet usage that will allow service providers to charge higher rates for faster lanes. Would this mean an end to Net Neutrality? What does it mean for communicators working with brands that rely on broadband outreach? Check out this PR News article for some possible outcomes.

It’s Insanely Easy to Hack Hospital Equipment – Wired

Imagine being in the hospital, and having a hacker remotely manipulate your Bluetooth-enabled defibrillator, administering random shocks to your heart, or preventing a medically needed shock from occurring. As everything, even hospital equipment, moves into the Internet of Things, cybercriminals are becoming increasingly sophisticated – and this week, Scott Erven found that it’s not all that difficult to hack hospital equipment in the first place. This Wired article explains it all.

CIOs Face BYOD Hard Reality: Employees Don't Care – CIO.com

According to a recent survey from Centrify, an identity management software provider, 15 percent of employees believe they have no to minimal responsibility to protect data stored on their personal devices. Even worse, 43 percent have accessed sensitive corporate data while on an unsecured public network. So how should CIOs respond when it comes to implementing a corporate, secure BYOD policy? Read this CIO article to find out.

Have you read any interesting articles lately? Share yours with us on Twitter @WalkerSands.