A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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Happy Friday! Here's a roundup of industry news from this week!
Can a happy, crunchy company like Etsy really survive on Wall Street? – Washington Post
Etsy, an online hub for handmade crafts and trinkets, officially went public on Thursday. Shares opened at $16 and closed at $30, valuing the company at about $3 billion and making Etsy one of the largest initial public offerings for a tech company this year. Despite its first-day success, many are wondering if Wall Street investors will continue to bet on such a “hipster” marketplace.
Netflix is now bigger than CBS – Quartz
All those “House of Cards” Season 3 binges are paying off – Netflix’s market value is now above CBS Corp. While Netflix still remains smaller than other networks like NBC, ABC and Fox, this growth is significant in Netflix’s goal to replace linear TV.
A Pair of Robot Hands To Help In The Kitchen – TechCrunch
Too tired to cook? You no longer have an excuse. A company called Moley has just created a robotic chef that can chop, stir, sauté, and serve. To top it all off, it can even put your dirty dishes in the sink. While it’s not quite ready for home use, it’s one giant step for lazy cooks everywhere.
Social media erupted after Hilary Clinton announced her bid for the 2016 presidency on Sunday, but not for the reasons one may think. Clinton’s new “H” logo has left many supporters disappointed, calling it a “rip-off” or “too simplistic.” This stark, different logo suggests that when the masses have high expectations for and personal investments in a brand, change is greeted with chaos.
Not to be outdone by iOS 8’s latest emoji update, Twitter just unveiled Star Wars emojis at the Star Wars Celebration in Anaheim, Calif. To use the emojis, Twitter users must tweet the hashtags #C3PO, #Stormtrooper or #BB8. These new characters are meant to create buzz for the upcoming Star Wars movie, The Force Awakens.
Have you read anything interesting lately? Tweet us @WalkerSands.