A creative social media campaign with compelling copy and motion design drives 5.8% engagement rate and 22,000+ impressions
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Happy Friday! Check out the latest tech stories before kicking off your weekend:
On Monday, Facebook rolled out an improvement to its Instant Articles feature that now lets publishers include call-to-action units in their articles. In hopes of better connecting with readers, Facebook aims to encourage email sign-ups and page likes. The feature allows readers to share their email address directly with the publisher in order to receive email newsletters or other email updates.
Snap Want to Help Brands Track When Ads Drive People to Locations - The Wall Street Journal
Helping advertisers leverage unique data, Snap Inc. will roll out Snap to Store – a new set of data and tools for advertisers. Marketers and advertisers will now be able to use the tool to measure whether their Snapchat campaigns actually drive users to specific locations including stores, restaurants and theaters. Although Snap has been testing this tool since last year, it now wants to expand Snap to Store to a wider variety of brands – think retail, fast food, automobile and more.
Comcast Corp. is planning to introduce and online video service offering top shows from NBC Universal in the next 12-18 months. The new service could include shows from Comcast cable channels Bravo, Syfy and USA. The online service could help Comcast adapt to a TV industry that has transformed, as tens of millions of customers continue signing up for services from Netflix and Amazon.
Google Home can now help you find the cheapest time to fly - The Next Web
Starting today, Google Home users can ask their device to find and track flight prices, hands-free. Google will generate a quote for approximately two weeks from now, and then ask for specific dates in mind. Rather than blurting out every price, it just signs users up for the price tracking feature Google introduced last year. The device can answer a few other travel-related questions including currency conversion rate or whether you need a visa to enter a country.
Burger King’s latest ad stunt (a TV spot) was designed to hijack people’s Google Home device by saying, “OK, Google” and asking about the Whopper. Google blocked the ad, however BK found a way around.
What was your favorite tech headline from the week? Tweet us @WalkerSands!