A creative social media campaign with compelling copy and motion design drives 5.8% engagement rate and 22,000+ impressions
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Happy Friday! Here’s a roundup of this week’s industry news:
A pioneering social platform aimed at connecting consumers with popular brands was launched this week at South by Southwest. Tagly is a new app dedicated to exclusively showcasing content created by brands in the hopes of allowing users to discover, share, and collect their favorite messages. “Brands are focused on creating beautiful content that’s valuable to consumers, but most of it now is lost in our long social media feeds, alongside posts of cats and family updates,” said Mark Alhermizi, Founder and CEO. Overall, the success of the app will depend on its brand endorsements and user engagement.
Week by week, Amazon’s Alexa has been developing new capabilities. From connecting users to their favorite tunes on Spotify to helping hungry Domino’s customers order a pizza, Alexa’s hands free operating is turning heads in the tech industry. This week, Amazon announced that it will be teaming up with Capital One to help users check their credit card and checking and saving balances. However, will consumers trust this new innovation with important financial information? Only time will tell.
Polaris, as its creators have named it, is a product of MIT’s Computer Science and Artificial Intelligence Lab. Although the prototype technology has yet to have direct benefits for users, it is quite possibly the most effective solution to date to combat slow page loading. With the ability to promise up to a third increase in speed, Polaris is gaining momentum and will prompt browsers to integrate these new updates. The MIT team will gauge interest next week, when they officially present the Polaris white paper.
While biometrics have made significant advances in securing devices, networks, and other important information, researchers Kai Cao and Anil Jain of Michigan State University have found a way to crack one of these common security measures. The team was able to hack two phones by simply using an inkjet printer and special ink paper. This research experiment has implications for the future of tech security as devices begin to shift to fingerprint recognition.
South by Southwest (SXSW) kicks off a 10-day conference this week in Austin, bringing together original music, independent films, and emerging technologies. From virtual reality to the future of transportation, Inc. gives a rundown of this year's tech trends that everyone will be talking about.
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